The actual procedure is pretty ymmv. I've had everything from the employee just taking my word on a price match without actually looking at my phone to having the cashier look up the item on a seperate computer. From my experience they usually just look at my phone without checking the stock. I realize my best buy is pretty lax on the whole price matching thing though. Yeah, the process definitely varies. I've had some people go 'oh, it's GameStop' and just match off my phone without looking it up separately, and some who verify via a browser on a separate computer or on their own phone, but I've never been denied a GameSTop price match. I've even had PUR sale prices matched (although that's definitely gonna be YMMV).