Even though started 128-bit generation before them, the PS2 was closely behind them and even had better hardware capability. In addition, it was actually the first game to introduce DVD media, which turned out to be a great marketing idea considering the fact that it was introduced at a time when a lot of families used DVDs – Sony gave buyers an opportunity to enjoy their movies and game in one device.
With the inclusion of the DVD device, adults could now have consoles in their sitting rooms, unlike when they had to tuck it away in the basement or in the kid’s room. The “Emotion Engine” was one of the biggest marketing points in the early days of the PS2. This was the nickname given to the central processor of the console. It was a powerful and innovative design, specially optimized for 3D gaming. Just like the PlayStation, Sony put a lot of effort into making it friendly for third-party designers. That’s not to say a console is only about marketing and hardware.